Hi. My name is Ben, and I thought I’d share some content around writing emails in order to …<\/p>\n
Okay, I’ll stop right there. There\u2019s a good chance your eyes have already glazed over. That\u2019s why it\u2019s shocking salespeople actually use this structure when they\u2019re reaching out to new prospects.<\/p>\n
There’s a single purpose behind every sales email,\u00a0whether it’s a\u00a0prospecting email, follow-up email, or a breakup email: Get a response. This five-part sales email template will show you how to write sales emails prospects actually want to respond to.<\/span><\/span><\/p>\n Here\u2019s the basic formula for a great sales email. I\u2019ll dive into each part in detail below.<\/p>\n Would you run a marathon without training beforehand? Of course not. You might save time, but your results will be horrible.<\/p>\n The same concept applies to writing sales emails. If you don\u2019t do any prep work, there\u2019s almost no chance your message will be relevant to the buyer\u2019s situation — and therefore worthy of a reply.<\/p>\n Take five to 10 minutes to research your prospect and dig up pertinent details. I recommend searching their name on Google, browsing their social media profiles, and checking out their company website.<\/p>\n Along the way, find a solid reason to contact them. Can you reference a recent trigger event? Do you have any mutual connections? What can you infer from the pages they visited on your site, if applicable?<\/p>\n This context allows you to write\u00a0a personalized, timely email.<\/p>\n Your prospect will use the subject line of your sales email to decide whether to read it, so you can\u2019t get away with a throwaway one.<\/p>\n The most successful email subject lines foreshadow the value you\u2019ll provide in the email itself. If the buyer believes they\u2019ll gain insight, competitive intelligence, or resources from reading your message, they\u2019re guaranteed to open it.<\/p>\n Avoid \u201csalesy\u201d words, which will make your message look like a promotional mass marketing email rather than a tailored, one-off email.<\/p>\n You\u2019ve gotten over the first hurdle: Getting your prospect to open your email. But the second hurtle — prompting them to reply — is just as important and even more difficult.<\/p>\n Begin by talking about yourself, your company, or your offering, and they won\u2019t even read the second line. The same is true for generic statements that could apply to anyone.<\/p>\n To catch your prospect\u2019s attention and show them you\u2019ve done your homework, try one of these subject lines instead.<\/p>\n Use the main portion of your sales email to add value and demonstrate your expertise. The worst thing you can do is launch into your sales pitch — it\u2019s far too early in the conversation to start hard selling.<\/p>\n Instead, ask a thought-provoking or unexpected question to get the buyer\u2019s mental gears turning and give them a powerful incentive to respond.<\/p>\n If possible, end your sales email there. The\u00a0ideal length is five sentences (or less) — many prospects check their inboxes on their phones, meaning a long email will be visually overwhelming. Plus, the shorter your message is, the easier it will be for them to reply.<\/p>\n Unfortunately, the average email signature seems designed to make your eyes bleed. An email signature can enhance your credibility, give your prospect a chance to learn more about you, and help you promote your latest blog post or company case study — but only if it\u2019s well-designed.<\/p>\n The most important rule to go by: Your email signature shouldn\u2019t be a distraction.<\/p>\nHow to Write a Sales Email People Want To Respond To<\/h2>\n
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How to Do Effective Research for a Sales Email<\/h2>\n
How to Write a Sales Email Subject Line<\/h2>\n
Examples of Sales Email Subject Lines<\/h3>\n
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Words to Avoid in Your Sales Email Subject Line<\/h3>\n
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How to Craft a Sales Email Opening Line<\/h2>\n
The Worst Sales Email Opening Lines<\/h3>\n
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The Best Sales Email Opening Lines<\/h3>\n
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How to Write a Sales Email Template<\/h2>\n
Example Sales Email Questions to Ask Prospects<\/h3>\n
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How to End a Sales Email<\/h2>\n
Elements of a Good Email Signature<\/h3>\n
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